Main characteristics
- Location
- Orlando, Florida
- Company
- Midway Attractions
Job summary
Roles & Responsibilities:The Social Media Specialist is a member of the Merlin Entertainments North America social media team, supporting Midway North America including brands like Madame Tussauds, SeaLife Aquariums, LEGO and LEGOLAND Discovery Centers, Peppa Pig World of Play and Peppa Pig Theme Park. This social media obsessed professional is responsible for content creation, community moderation, monitoring the brands online reputation and measuring and reporting on high-priority channels. The candidate will be a highly motivated, detail-oriented individual with experience and a passion for delivering creative organic and paid social media programming with a fresh eye on trends, emerging platforms and technology.
The ideal candidate should be an expert user of:
TikTok
YouTube
Other additional channels as assigned.
The ideal candidate must be savvy in creating social-optimized video and photo content for owned channels as well as working with influencers and creators in an earned capacity. The individual will communicate the companys brand and tone in a positive, authentic way to attract current and new followers while increasing engagement through all social channels.
Responsibilities include but are not limited to:
Manage the social media presence by channel, partnering with the Social & Digital Content Strategy Manger for alignment with North American strategy & editorial calendars.
Execute regular onattraction content shoots to support both evergreen and special event-based content strategies
Develop social media content, creating and/or working with internal design team on execution of creative editing
Write strong creative briefs for paid and organic social media content fulfilled through internal and/or external digital design teams
Partner with the Social & Digital Content Strategy Manager to execute on monthly editorial/content calendars and publishing schedule for all social channels.
Own the User Generated Content (UGC) curation for Midway North America attractions.
Utilize Dash Hudson for content scheduling, community moderation, tagging, sentiment tracking, reporting, etc.
Increase brand awareness and manage online reputation by actively engaging in owned and earned spaces where appropriate.
Safeguard brand reputation through daily community management and monitoring of comments and messages
Manage through standard operating procedures in escalation of guest concerns and brand crises in collaboration with the attraction locations
Craft social response to crisis situations or other critical issues.
Assist in the execution of paid social media campaign creative to increase awareness/actions and leverage paid strategies to convert social interactions into ticket sales/web traffic.
Produce and report weekly/monthly analytics for all high priority channels, including channel/ content/campaign performance, industry trends/updates, and key learnings
Coordinate with the Influencer Manager to support Influencer campaigns; support execution of FAM events
Collaborate with other departments to support promotions, partnership initiatives, etc.
Other duties as assigned.
Qualifications & Experience:
Required Skills:
Social media expertise: Ability to create and leverage social media content and campaigns designed to reach social media KPIs and accomplish commercial-driving goals.
Content creation: Create visually appealing, social-led static and video content unique/native to each platform.
Graphic design and video editing: Intermediate level Photoshop, Adobe Premiere Pro knowledge, or other photo/video manipulation software
Copywriting: Convey ideas in a clear and creative voice that accurately reflects brand voice
Customer Obsession: Know how to best communicate with your audience. Knowledgeable of industry best practices for communicating and managing online communities
Reporting: Utilize social media tools to analyze performance and build quantitative and qualitative reports
Background and Experience:
Have at least 1-2 years of progressive experience in social media marketing within an agency or marketing department, preferably in a closely related industry
Be experienced in and passionate about creating social-led assets and copy.
Have an eye for design and a passion for results-driven social media content.
Be self-motivated and goal-oriented, with exceptional planning and multi-tasking skills.
Be a collaborative team player who enjoys working in a fast-paced environment.
Education:
A bachelors degree in business, marketing, communications, or a closely related field (or equivalent education and experience) is required.
Knowledge of foreign languages and cultures is desirable.
Other Requirements:
This position is remote, located near one of our attractions with travel to attractions required as necessary.
Must occasionally be willing to work flexible hours, including evenings and weekends to support events and marketing promotions through social media.
Benefits:
Benefits of Merlin Entertainments
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range:
From USD $68,000.00/Yr.
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