Main characteristics
- Location
- Westminster, Colorado
- Company
- Epsilon
- Industry
- Management
Job summary
Job DescriptionThe Epsilon Data Practice has industry leading data which we use to uncover insights for our clients and develop audiences for targeted marketing programs across all channels. This new role will collaborate with teams in Data, Marketing and Sales to identify new opportunities and drive revenue for Shopper's Voice, Epsilon's unique asset and the largest survey-based data set in North America. Expansion to other products will occur in the first 6 to 12 months. Focus initially will be 100% Shopper's Voice. We require someone who is self-motivated, eager to tackle multiple projects, articulate, loves details, and ready to work with many different types of people and teams.
Role
Be the product knowledge expert for Shopper's Voice - survey development, survey data, pricing, positioning, and pricing. Be a resource for Sales & Client Services.
Support the tactical aspects of product planning and management that include customer needs assessment, competitive analysis, revenue and profitability tracking, pricing, positioning and product success measurement.
Work in collaboration with the product team, survey planning team, client services, sales teams and other Epsilon partners.
Identify, recommend, and create marketing opportunities consistent with product line objectives to drive revenue and profit.
Assist in leading survey space planning in conjunction with Consumer insights and Client services to maximize revenue and profit of the survey.
Assist in identifying process and knowledge gaps and training needs, assist in the development of training programs to support sales and other internal partners.
Day to Day Activities include managing documentation used by multiple stakeholders: Online and offline data taxonomy maintenance, marketing materials updates, pricing documentation maintenance, create new marketing materials, revenue tracking and reporting.
Accountabilities
Project manage all deliverables to Marketing and Sales for content and collateral. Create effective briefings to Marketing department for marketing materials (sell sheets, survey copies, presentations, data cards, survey books and PR pieces); co-ordinate reviews/ approvals and communicate final pieces to sales team and relevant teams.
Drive development of content to support Shopper's Voice lead generation activities including emails, newsletter, blogs and social posts.
Drive creative/offer updates on Shopper's Voice's Money saving offers page (MSO) in Canada and US.
Canada French survey development - manage through vendors the English to French translation and proofreading of survey question changes.
Develop knowledge of US and Canada data privacy laws and their implications to the data products. With guidance from Epsilon's privacy officer - assist in any data product updates.
Track product and performance and data validation, communicate results to internal parties, develop action to close any gaps and recommendations to improve performance and validation.
Participate in, and support, the development of product strategy and annual plan, in conjunction with the Director and VP.
Competencies
Strong analytical skills, including numbers and high attention to detail.
Organization and project mgmt skills, including effective cross-functional management skills
Communication skills (written, and presentation)
Problem solving skills - strong tactical skills, building towards strategic problem-solving
Independence and initiative
Team player with very strong interpersonal skills
Direct response, E-mail and on-line industry knowledge is nice to have
Experience dealing in US market is nice to have
Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
Requirements
Bachelors university business degree
2-3 years work experience, preferably in the marketing/ advertising industry
High attention to detail
Organization and project management skills
Exceptional communication & presentation skills
Problem solving skills - strong tactical skills, building towards strategic problem-solving
Independence and initiative
Team player
Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
Advanced Excel and Powerpoint skills.
Salary Range: $85,000 - $110,000
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit (url removed).
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Our Culture: (url removed)
Life at Epsilon: (url removed)
DE&I: (url removed)
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Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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